Blue Is The New Black

As part of the training for my role at Apple, I created a montage of my coworker's faces, as inspired by the 'Orange Is The New Black' title sequence.

2014
Creative DirectionFilm
This was a project where I was challenged to use Apple products to create a multimedia experience. I decided to get the entire store involved to make an Apple ode to the 'Orange Is The New Black' title sequence. I instructed each participant to act as they naturally would and invited them to do something creative for the camera. In doing so, I was able to capture each person's personality and capture the mood over the entire team. Since we all wear blue, the concept was a natural fit and gave the employees something to rally around.
 
It uses an edited version of Regina Spektor's "You've Got Time," and features the majority of the faces one will see upon entering the store. It was edited with Final Cut Pro X, audio was cut in GarageBand, and it was all shot on my iPhone 5s.

More stuff I've worked on

Typeface: Birwin Pro
2016
Launch Teaser Pages: The Ben Irwin Show
2013
Style Guide: Buffalo Gals
2014
Infographic: Evolution of Modern Design
2014
Title Sequence: Book of Irwin
2015
Style Guide: New World Manual of Style
2014
Title Sequence: The Ben Irwin Show
2013
Outdoor Campaign: New World Manual of Style
2014
Logo: Backpacking Cinephile
2015
TV & Radio Ads: Buffalo Gals
2014