Blue Is The New Black

As part of the training for my role at Apple, I created a montage of my coworker's faces, as inspired by the 'Orange Is The New Black' title sequence.

2014
Creative DirectionFilm
This was a project where I was challenged to use Apple products to create a multimedia experience. I decided to get the entire store involved to make an Apple ode to the 'Orange Is The New Black' title sequence. I instructed each participant to act as they naturally would and invited them to do something creative for the camera. In doing so, I was able to capture each person's personality and capture the mood over the entire team. Since we all wear blue, the concept was a natural fit and gave the employees something to rally around.
 
It uses an edited version of Regina Spektor's "You've Got Time," and features the majority of the faces one will see upon entering the store. It was edited with Final Cut Pro X, audio was cut in GarageBand, and it was all shot on my iPhone 5s.

More stuff I've worked on

Launch Teaser Pages: The Ben Irwin Show
2013
Typeface: Birwin Pro
2016
Bethesda Mission 2012
2013
Character Design: Book of Irwin
2013
Menu Design: The Spa at The Hotel Hershey
2013
Logos 2006-2013
2013
Event Posters: First Sunday at Corked
2014
Title Sequence: Book of Irwin
2015
Logo: Backpacking Cinephile
2015
Movie Posters: Hell Is A Lonely Place
2014