This was a project where I was challenged to use Apple products to create a multimedia experience. I decided to get the entire store involved to make an Apple ode to the 'Orange Is The New Black' title sequence. I instructed each participant to act as they naturally would and invited them to do something creative for the camera. In doing so, I was able to capture each person's personality and capture the mood over the entire team. Since we all wear blue, the concept was a natural fit and gave the employees something to rally around.
It uses an edited version of Regina Spektor's "You've Got Time," and features the majority of the faces one will see upon entering the store. It was edited with Final Cut Pro X, audio was cut in GarageBand, and it was all shot on my iPhone 5s.
More stuff I've worked on
Typeface: Birwin Pro
Launch Teaser Pages: The Ben Irwin Show
Style Guide: Buffalo Gals
Infographic: Evolution of Modern Design
Title Sequence: Book of Irwin
Style Guide: New World Manual of Style
Title Sequence: The Ben Irwin Show
Outdoor Campaign: New World Manual of Style
Logo: Backpacking Cinephile
TV & Radio Ads: Buffalo Gals