Mood Boards: Buffalo Gals

Here are some static mood boards and a dynamic mood board I produced for a branding project. They represent three different styles to be pitched to Buffalo Gals, a Midwest-based frozen meal company.

2014
Art DirectionCreative Direction
Dynamic Mood Board
In the major project for a course, we were instructed to develop a dynamic mood board based on one of the static mood boards presented below. Style two, fresh, wholesome Americana was chosen.
Mood Board One
Option one proposes a western, organic theme to the client. The style is modernized with the use of vector art.
Mood Board Two
This design option reflects fresh, wholesome Americana.
Mood Board Three
This traditionally laid out mood board is the foundation for a retro style.

More stuff I've worked on

Recipe Cards: The Hotel Hershey, Cupcakes & Cocktails
2013
Style Guide: New World Manual of Style
2014
Outdoor Campaign: New World Manual of Style
2014
Style Guide: Buffalo Gals
2014
Event Poster: ESU Golf Tournament
2013
E*TRADE Investor Relations: PR Releases
2016
TV & Radio Ads: Buffalo Gals
2014
Menu Design: The Spa at The Hotel Hershey
2013
Event Posters: First Sunday at Corked
2014
Blue Is The New Black
2014