Recipe Cards: The Hotel Hershey, Cupcakes & Cocktails

This is the front side of a recipe card produced for The Hotel Hershey and our Cupcakes and Cocktails event. Despite its use at a four star resort, we thought it best to keep it sweet and playful.

2013
BrandingCulinary ArtsGraphic Design
Front Side
These recipe cards are a lighter, more playful take on The Hotel Hershey's traditional branding. I had our pastry chef pipe some whipped cream onto a green screen and I took pictures of it. Then I drew the gradients, added the logo and typeset, and placed the whipped cream in Photoshop. Finally, I felt some sprinkles were in order, so I drew them in using Illustrator.
Sample Back Side
The back side was printed in four colors, including this tone of purple. 
 

More stuff I've worked on

Typeface: Birwin Pro
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Style Guide: New World Manual of Style
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Menu Design: The Spa at The Hotel Hershey
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Event Promo: Toasted
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Event Poster: Romeo & Juliet
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Event Posters: First Sunday at Corked
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Branding Pitch: New World Manual of Style
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E*TRADE Corporate Report 2015
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TV & Radio Ads: Buffalo Gals
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