Style Guide: Buffalo Gals

This is a style guide produced for Buffalo Gals, a fictional brand of frozen dinners inspired by the cuisine of mid-west America. This is a project I completed as part of my Master of Fine Arts degree.

2014
Art DirectionGraphic DesignPrint Design
This style guide provides best practices to recently onboarded graphic designers when designing on behalf of Buffalo Gals. Updated typeface choices, copywriting instruction, and a new, origami inspired logo are expressed. Also featured are some package design samples. Each product will incorporate a distinctive origami buffalo head attached to the packaging. 
Cover
Table of Contents
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Back Cover

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